Marketing Business News: All you need to know about a Stock Market-Definition, Concepts and Basic Roles of a Stock Market

Marketing Business News: All you need to know about a Stock Market-Definition, Concepts and Basic Roles of a Stock Market

Marketing Business News (MBN) presents a stock market as a significant role player in the economy of every country. It is a substantial financial entity that gives investors hope to obtain profits as their buying and selling influence stock prices. You have heard about it at least but maybe not about how it works. Well, you’ll get there, but first, you need to know what it means.

A stock market is defined as the platform where buyers and sellers come together to buy and sell their investments. These investments, better known as stocks, are shares that show ownership in a company. Like all economic and financial aspects of business, there’s always a concept behind how everything works. As such, below is a highlight of how the stock market works:

The idea of the Stock Market

Well, the concept is quite simple, with no rocket science concept behind it. Now that you know that buyers and sellers trade quickly on this platform, there’s the idea of a network of exchanges. These exchanges mostly track how these investors supply and demand stock in the market. In essence, supply and demand are the determiners of prices for a share.

Companies quickly list the shares of what they have to offer with their stock to investors. They, in turn, purchase the shares that raise money to develop the business. When investors buy and sell purchased stock to investors, the network of exchanges comes in to track how they supply and consume the listed share.

Understanding the concept of the stock market only takes a while to get a wrap around it entirely, especially for new investors. It doesn’t matter if you have direct interaction with the stock market or not. Every component and activity on this platform has an implication. Marketing Business News shows you the primary purpose of the stock market and the fundamental characteristics behind it as explained below:

Basic Fundamentals of a stock market


Capitalization is a matter of companies expanding their territories to access larger investor pools on the stock market. A company decides to go public to sell its shares to buyers on the market to raise significant capital. It then uses the money to explore large developments in the business.

Such a decision to sell shares to the open market is factored by many things. For instance, a business may seek to do large-scale manufacturing, but the diminutive size of the firm doesn’t allow. The capital to implement such a development may also hinder the company from going higher. Such situations would call for opting to go public to open the doors of affordability for the business.


Investors are a fundamental characteristic of the stock market. When a company decides to go out openly to raise capital, investors are also set to benefit from the move. It gets better for them when the company’s chances of succeeding are high. The investor receives motivated to buy shares in the company with great anticipation of its success.

If things go well for the company, it becomes more valuable when corporate revenues begin to increase. An investor with ownership in such a company sees the worth and enjoys capital gains in the company as the shares appreciate.


As an investor, there’s more to it in raising capital publicly above the attractive benefits that tag along. Like all other businesses, stock markets run on obligations, and once you sign up for it, you become subject to them. For instance, if you are running a large-scale business, the government calls for a certain level of transparency in all business-related decisions and your company’s financial reporting.

The transparency enables the public to have more insight into scrutinizing the value of your corporation and what you are offering. Failure of a business to adhere to imposed regulations by the government would open new forms of liability for the company.

Market fluctuations

A trader works on the floor of the New York Stock Exchange shortly after the opening bell in New York, U.S., February 12, 2018. Picture taken February 12, 2018. REUTERS/Lucas Jackson – RC1F7DD8FFA0

All companies and businesses usually experience a touch of influential chills once in a while in the market. As healthy and significant as they may be, share prices may drop. The stock market is influenced by several factors i.e., political factors and economic conditions that pose potential risks to investors. These factors can be complicated and immense, to a point where they cause the entire market to struggle.

When this happens, top-notch companies hardly escape the impact, as they get dragged down with it. Therefore, investors should always be aware of such risks that are prone to hit their businesses.


A company would do better in an open market when it has good health, in this case, talking about useful financial reports. It is beyond no doubt that many investors do not understand their businesses beyond good returns and profits. As such, they should always include analysts in their business circle to disseminate useful recommendations for the company.

Analysts essentially help firms understand their performance and position in the stock market using its financial reports. Oh, hey investor- don’t choose any analyst. Get a good one, and once you do, trust your instincts as a tool to help your company. An analyst may have mixed intentions or conflicts of interest within your company, and may therefore not deliver to your expectations.

All of the above concepts are practical when the stock market is functioning efficiently.  Such a functional market is critical to the development of the economy as it enables businesses to access capital from the public. Below are some of the essential roles that a functional stock market presents:

Importance of the stock market

In other news, the stock market has various roles to play in the stock market. It has a relationship between businesses, investors, and the economy as a whole. Here is a close look at some of the primary and secondary roles of a stock market:

It is a common platform for buyers and sellers to stock trade

Every listed stock in the stock market has a price tag on it. As you saw earlier, the stock market brings buyers and sellers together. Institutional and retail investors come together to buy and sell stocks at different prices. Investors go through brokers, who are behind the execution of what sells and purchases on the platform.

Brokers are also responsible for settling buyer and seller deals to keep the market up and running. Okay, you can call them intermediaries between buyers or products and suppliers of these products. Here’s how the whole stock trading thing works:

The buyer places a buy order on the market, and the broker sets on to find someone to sell the stock. That’s it-deal closed! The forces of demand and supply of these products in the market are what determines the price that a particular company puts on a specific stock.

Provision of capital to companies

Providing money for businesses is the first role of a stock market.  Companies use cash to fund and expand their businesses. Take an example where a company issues two million shares of stock that sold at $20 per share initially. The shares provide the company with a capital of $20 million, which would primarily be used to grow the business.

This step of issuing shares to obtain stock is better than borrowing money to raise capital. Debts are tagged with interest rates; hence incurring them wouldn’t be suitable for a business that is having a financial downturn.

Provision of opportunity to share profits

A stock market provides investors who purchase stocks a chance to share in the benefits of companies that trade publicly. By buying stocks, investors gain from regular dividends paid per share of capital that a company owns. They also earn benefits when they sell their stock when stock prices increase above the purchasing price of their products.

A stock market enables corporate businesses to grow

Any company that executes plans to build would do much, including using the stock market to gather funds directly from the public. The solution doesn’t always lie with knocking the doors of a bank or other investors for funding. The company would simply sell a percentage of what it produces to the public at a set price, and the company gets the funding. It subsequently helps the company to work and expand the business as planned.

The trader or investor grows too

Once a company goes public and releases its stocks, the latter can be sold at a higher price above the purchasing cost to bring profit. These profits on the stock market give investors more money to spend. As the demand for more stock increases, the manufacturing of products and provision of services also increases.

It grows the commerce industry in a country

The stock market plays a huge role in increasing the economy of a country, Marketing Business News. The growth is first effected by commerce industries, which in turn contribute to economic growth. As such, you’ll find that governments keep a very close watch on the stock market because the life of the economy is basically on its hands.


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